|Tip of the Week||September 24, 2012
Volume: 2 | Issue: 38
Thanks for indulging us over the last few weeks with our Web-focused weekly tips. We here at BookManager just want to stress the importance of having a good web presence and maintaining it. And since we feel quite strongly about the matter, in a tender way of course, here is a checklist of sorts that applies to both your own site, and/or your BookManager-hosted WebStore.
Get a domain name
Sign up with Google Analytics AND Google Places
As always, please do not hesitate to contact us if you have any questions - we have worked with quite a few of you to get the ball rolling on your online stores, so we have some experience. Even if it is just hand holding, or a virtual high five, we are here and ready!
and now back to your regularly scheduled programming...
Brushing up your Searching Techniques
1 . Using the $ symbol after your keyword. The $ acts as a "within" and includes variations on the word. This is a good way to search if you or your customer doesn't have too much information about the title, except for say, one keyword. Example, I am searching for Mike Birbiglia's Sleepwalk With Me, so instead of typing the full title, I will simply key in Sleepwalk$ and hit either enter or PageUp. My results will include titles that have the word sleepwalk, as well as other similar words, such as sleepwalks, sleepwalkers, sleepwalking, etc.
2. Using the ! symbol after your keyword. This will locate titles that specifically have the keyword you entered, and no variations on it. Using the same example, Mike Birbiglia's Sleepwalk With Me, the ! symbol would actually be better suited to my needs - as it will exclude other forms of the word, and get me just titles with sleepwalk.
3. Using the edition, supplier, class, author, notes - basically, most inventory fields in the keyword search. This is a super great time saver, especially if you, or your customer has specifics about the book they are looking for. Again, using Mike Birbiglia's Sleepwalk With Me as the example, simply type in the keywords field sleepwalk mike - and I will get all results with both mike[author] and sleepwalk[title] in them, so this is a quick way to being up different editions of just this title.
Now, along a similar note, you can use the other fields of the inventory card to narrow down your search results even more. Again, using Mike Birbiglia's Sleepwalk With Me, let's say my customer wants to just know about the paperback [pb] editions of this title - simply type in sleepwalk mike pb and viola! - only paperback results.
So, continuing on with the different inventory card fields, try to use things like supplier, class, notes etc, in combination with a keyword to bring you a more specific search result. Say the customer comes in saying, "There is this Mike guy from the comedy channel who wrote a book about sleepwalking - I'm looking for the paperback edition of that - you got it?" You can use the keyword, edition, author AND notes fields to bring up exactly the title your customer is looking for. It's like keyword searching magic!
And of course, you can use the $ and ! symbols along with most fields of the inventory card to get more accurate search results. Play around with a variety of different searches in the keyword field, and get familiar with the various results. Here at Mosaic, we use the keyword field 80-90% of the time to find the titles our customers want - we find that the different combinations of searches we are able to do, returns both broad or narrow results - but they are always specific to the information we enter in the field, thus making our searches super efficient. Type in some keywords now and see for yourself!