Frequently Asked Questions

Question:

Why do I get more copies of a magazine than I can sell?

Answer:

Sales are influenced by factors such as the cover, content or season, and can change significantly from issue to issue. Special issues, hot covers, and major news stories can create a surge in sales and leave you without product to sell if you expect the same number of copies for each issue. That is why we believe that by giving you more than your average sale, we can reduce the chances of you losing out on sales if a particular issue sells well.

 

Question:

I consistently sell out of a title, how do I get more of it?

Answer:

If you find that you are consistently selling out of a title, give our distribution department a call to request an increase in the quantity you receive.Unfortunately with some titles we are limited by the quantities we receive from the publisher, our suppliers.To be fair we try to distribute the best selling titles equally amongst all of our customers.

 

Question:

How is the number of magazines I get determined?

Answer:

There are many factors that influence the size of your magazine order, the most significant being the actual sales history for your store.Our computer program takes the last three to eight issues of every magazine you sell, and determines the average sales for that title.Extra copies are added, based on a formula, in case sales exceed the average amount.Special issues, seasonal best sellers, hot covers or major news events can increase your draw in anticipation of stronger sales.Smaller draws can be due to increased demand, or the publishers may suddenly reduce the amount of copies they print for an issue.In this case, the computer prorates the draws equally for all customers.

 

Question:

I used to get this title, why donít I receive it anymore?

Answer:

A title may drop off your distribution for one of two reasons.If sales are inconsistent and poor, the title may be cut off your distribution.Our goal is to ensure that you are maximizing your sales, so we are constantly looking to replace poor selling titles with more productive magazines.Or, the publisher may have stopped printing the magazine.When we get news that a title that will cease publication, we communicate this information to the stores affected, but often weíre not alerted in advance of the change.

Question:

I get way too many magazines or I want to cut out a certain category so I donít have to spend as much time straightening out the section, who do I call?

Answer:

Cutting titles arbitrarily is not always the solution to your problem, and could result in losing out on sales.

What you need is HELP!

Give our Distribution Department a call.They have resources at hand to help you effectively manage your magazine section; Sales Reports to measure performance, or will suggest a sales person to help with merchandising techniques to boost sales.

 

Question:

I called customer service and asked for the quantity of a title to be changed but I got the same amount again this week!

Answer:

Your magazine order is generated up to two weeks in advance to ensure that it is always delivered on time.Therefore your change will take place for the next invoiced issue.

 

Question:

A customer came in and asked for a title I donít carry, how can I get it?

Answer:

If you are interested in having a title added to your distribution, give our distribution department a call.If it is a title that we presently carry, then we will add it to your distribution.If it is a title that we donít receive, then we will do our best to bring copies in.We make money when you make money, so it is in our best interest to help you to sell as many magazines as you can.

 

Question:

How do I know that I am getting the new titles that are coming out all the time?

Answer:

New title distributions are worked by:

1) copying distributions from titles with comparable content

2) matching new titles with the right stores based on category sales patterns

By using these procedures we are effectively targeting new titles to the right stores and maximizing the potential for sales.

 

Question:

Can I limit the value of my weekly order to, say, $300 per week?

Answer:

The size of your order fluctuates each week based on which magazines are being invoiced.Some weeks are large because major titles are being released that have either significant quantities or a high retail price.